|
| |
|
Table of Contents
Boom or Bust!
New Career Strategies in a New America©
|
|
PREFACE XI
ACKNOWLEDGEMENTS XIII
ABOUT THE AUTHORS XIV
Intro
-
WHAT WORKPLACE CHANGE MEANS FOR YOU 1
THE PLANNING PROCESS ENCAPSULATED – 8 EASY STEPS
Step 1 LETTING GO OF THE PAST 13
End of your 2nd act. Intermission is over. Let the 3rd act begin…
Step 2 INTERNAL ANALYSIS 17
-
How do you view your future today?
What are the principles you live and work by?
What talent do you offer?
What skills do you offer?
What is your preferred work environment?
What is your unique style?
What motivates you?
Come down from the clouds – Pull together Steps 1 & 2 of your plan
Step 3 MARKETPLACE TRENDS 33
-
Test your knowledge of changing demographics – a quiz
History's lessons learned – A retrospective journey of work in the USA
What's next according to the youth of America?
What's next according to the mature population of America?
What's next according to the Scientists, Futurists and Economists?
Sound bites from the trend watchers
Additional resources
Carleen MacKay's top picks for what's next
Who is most likely to work in any meaningful way?
Come down from the clouds – Discover your marketplace opportunities
Reflect
Step 4 WHAT CAREERS ARE HOT? 49
-
What are the realities of change and their influence on work in America?
What's "hot" according to the Department of Labor?
What's "hot" in your opinion?
Step 5 YOUR CAREER OPTIONS 63
-
But, first, a few words about research
And, just a few more thoughts on new strategies for maturity
Angel Investors 66
Boards of Directors 68
Coaches 73
Consultants 79
Entrepreneurs 85
Fancy-Free Workers 93
Franchisees 97
Government Workers 102
Home-Based Business Owners 107
Independent Professionals 112
Learners 120
Mentors 126
Non-Profit, Foundation and Philanthropic Contributors 131
Phasers 139
Pieceworkers 143
Portfolio Career Jugglers 148
Revolutionary Reinventors 157
Small Business Owners 160
Stipend Workers 163
Stress-Free, Easy Does It Workers 167
Teachers 171
Teaming…The Ensemble Players 175
Temping 178
Traditionalists (Traditional re-employment with a twist) 181
Venture Capitalists 189
Volunteers 191
Web Merchants 194
Step 6 GAP ANALYSIS - CHALLENGES AND BARRIERS 197
-
Time out
Challenges
- Yesterday's workplace vs. the new workplace
Meeting the challenges of change:
- Your shifting workplace
Facts work
Humor works
Planning works
A good jolt works
Read, reflect and respond
- Financial implications
Spiritual implications
Physical implications
Intellectual implications
Final thoughts about the fear of risk and the risk of fear
Barriers
- Overcoming barriers:
- Skills or educational gaps.
Networking
Interviewing
Negotiating
Selling
Step 7 GOALS, OBJECTIVES, BRAND & YOUR WRITTEN PLAN 231
-
Goals – Guiding beacon
Objectives – What you need to do to get where you are going
Written plan – Pulls together your actions
Step 8 YOUR MARKETING TOOL KIT 241
-
A writer's checklist
Biographies
Branding statement (one more time)
Brochures
Business cards
Business plans for small business
Contracts and agreements for independent agents and executives
Proposal development
- Sales proposals
Grant writing
Responding to Requests for Information (RFI's)
Responding to Requests for Proposal (RFP's)
Resumes
websites
Next Steps...
-
WHERE IN THE WORLD DO WE GO FROM HERE? 272
|
