Boom or Bust!: New Career Strategies in a New America is the definitive career guide and workbook that assists Boomers to understand and prepare for their mid-late life careers in an American workplace where traditional expectations have been dashed by the lightening-fast changing realities of our economy.
The book lays claim to the tough fact that boomers must align their work with the marketplace as it is and as it is becoming; NOT as what it once was!
The contents are based on a strategic planning process similar to strategic business planning because it is strategy, not tactics, that ensures a new and successful future.
Read what Ken Dychtwald, PhD, psychologist, gerontologist and best-selling author has to say about Boom or Bust!: “Boom or Bust! is a goldmine of valuable advice and information for the mature worker. It is both a terrific reading experience about the marketplace changes that affect the American workplace as well as a guide to successfully planning and securing new career opportunities in a new time of life."
NOTE:This is available in an eBook format only.
Return of the Boomers offers a fact-based case to leaders in U.S. organizations about the role a mature workforce must play in helping to save our economy, our companies and ourselves.
The book details a clear direction for full utilization of this demographic segment of the workforce and an equally clear view of what the future could become if leaders ignore the obvious. Executives need the passionate economic case Return of the Boomers delivers and its set of practical templates for harnessing the energy and expertise of mature workers.
Read what Daniel Pink best-selling author of A Whole New Mind, Free Agent Nation, Johnny Bunko and Drive: The Surprising Truth About What Motivates Us, has this to say about Return of the Boomers: “Carleen MacKay and her co-authors have done it again. Return of the Boomers offers both a clear glimpse of our economic future and a bold call to heroic leaders to take steps now to preserve America’s competitiveness.”
NOTE:This is available in an eBook format only.
Flash Card Set
A Set of 39 Myths about Older Workers followed by Facts that set the record straight on these common misconceptions. Each card also includes Tips for Job Seekers, and a Bonus card of Quotations is included with each set.
It is likely that one in two of workforce contributors is over age 50 and that 50% of a company's workforce is in the protected age class of 40+. It is also true that the U.S. workforce median age is approximately 37 years. Yet, employers persist in often distorted images of a distant, much younger nation.
What is this ignorance costing us and what might it cost you? Age discrimination claims are up by almost 30% in just this last year and are still rising.
Organizational leadership in Legal, Finance and Human Resources may understand the problem of age discrimination; but do recruiters?
Our myth cards dispel the many myths and biases about mature workers with facts and tips for both hiring staffs and the mature workers themselves. The card set is an effective tool for interactive exercises among an organization’s managers and recruiters.
Customization and Training Available:
The Myth Cards be customized to meet the needs of an organization and its workforce. In addition, Training programs are available for staffs to avoid the threat of age discrimination lawsuits and to hire the best-in-class talent, regardless of their chronological age.
Books and card sets are currently available to add to the body of knowledge that you and your organization need to achieve success in recruiting, developing and retaining the workforce of the future.
